Digital marketing or digital media marketing, is a form of advertising that allows for the promotion of brands and products through electronic device, digital channels like social media, search engines, websites, and more... The internet also impacts how consumers actually purchase their products and services.
What is the use of digital media?
Digital media are the tools (websites, apps, etc.) that establish digital presence. The public wants to see digital media used to facilitate more effective business interactions and communication with government. Digital media is a transformative technology that is dramatically changing the face of government.
While the two encompass different components, social media marketing is a part of digital marketing. However, while digital marketing will include promoting across multiple channels, social media marketing is limited to internet based social media platforms
How social media fits in to digital marketing
Digital marketing as a category is a beast. It can be considered to encompass social media marketing. Digital marketing can deliver content immediately, and can often be targeted to narrow consumer demographics.